pigeonBuild a communications strategy

The use of Social Media within the Voluntary and Community Sector is just beginning.  For many organisations and people this is a worrying time with a real concern that organisations will lose control of their identity.

There is a danger that organisations, or individuals within organisations leap in without any planning and that the entry into social media is disjointed and fails.

OK, So You've got a website!

That is not enough, you need to get people to find your website and you should make it easy for them to engage with your organisation/social enterprise on-line.

searchSearch Engine Optimisation

Get your site listed in the search engines.  There is apparently a black art in getting your site noticed by Google et al, but, much of it is common sense.

So you want to be top of the google rankings when people search for an organisation. But in order to be there you need know what they are searching for?

searchOf course, you know your own organisation and the area you work in. This means that your idea of search terms may not meet the expectations of your clients, colleagues or other organisations.

I have built a small Survey using www.surveymethods.com to ask -  What Search Terms do you use?

Click here to take part or click the image

image of a pie chartMany funders and organisations are moving away from measuring Outputs to measuring Outcomes. There is a need for some ICT systems to help capture and report on the outcomes information. A small consortium in Warwickshire asked me as the ICT Champion to look at the options available to them and then create a shortlist of suppliers.

NOTE:

Digital Inclusion : Digital Participation

National Digital Inclusion 2010 (DCI10)

Click here to visit the conference site

Based on the Digital Britain report, the appointment of Martha Lane Fox as the Digital Champion and the Home Access Programme - the NDI10 'Digital Participation: Passing IT on' will seek to build momentum in the digital inclusion community by inspiring action and partnership and