SEO

Google has now launched an express version of its popular Adwords Pay Per Click programme. This new service is aimed at organisations and businesses that operate at a local level and want to take advantage of on-line advertising.
Did you know that 20% of searches are for something local.

Google pandaGoogle's ambition is to provide the best sites in response to the key phrase that a user types. Google does this through an algorithm where they calculate how well the web page matches a range of criteria including the key words typed in by the user. Some website owners worked out parts of this algorithm and used this to help them get to the top slot. This meant that the top pages were not necessarily the best and most relevant but that webmasters had used tricks to get to the top.

Social media, Facebook, Twitter, Blogs and podcasts are created and used by organisations in the voluntary sector to influence people. You may wish to influence their attitudes, their actions and their donations. By understanding the how you can influence people you can improve the effectiveness of your use of social media.

spiderGetting to the top spot in a Google search is akin to being awarded the World Cup. You can be technically brilliant, have all the correct features in place, paid a few pounds to some nice SEO Company but you cannot guarantee top spot.
This document aims to share with the secret of getting on the front page of a search engine. (Taken from a training event on Drupal SEO by Pete Read)

Getting your site to the top of a search engine requires just 4 elements.

These are

sampleYou are ready to launch or re-launch a new piece of work, you know who your target audience is, and you can identify the stakeholders so now you need to spread the word.