monetize the web

Google has now launched an express version of its popular Adwords Pay Per Click programme. This new service is aimed at organisations and businesses that operate at a local level and want to take advantage of on-line advertising.
Did you know that 20% of searches are for something local.

google adwords

Where do you look for information?

• Local Newspapers?
• Yellow pages?
• Search Engines?
• Or do you ask people on Twitter?

More and more people are using on=line tools to find information, find suppliers and to market their project.

They want to

moneyOne of the questions I am often asked is about developing an online shop for an organisation or an individual.

Are we ready for an on-line charity shop?

Building a succesful on-line shop requires just few key things

Use keywords in your alt textIf you wanted to find out about measuring social impact, where would you go to first? For me it is the internet, armed with a search engine I type in a Search phrase and check the results.

So, to search for measuring social impact, what would you type into the search engine?

• Social Impact
• Social Impact Measurement
• Measuring Social Impact
• Social Impact tools

Marketing on the web - Where to startIf you want information you Google it and so do your prospective clients and service users.

When your propsective clients search the web you rely upon the search term that they use matching the contents of your site. The problem is of course that many small organisations' websites are not made as search engine friendly as some of the bigger sites because they have more linking and greater budgets. This means that often the top search results are not local.