Many people who carry mobile phones, MP3 Players, Ipods etc. use Itunes to help manage their music and podcasts.

Now I am not a great music fan, my phone has a the Beatles album Sgt Pepper, some Beautiful South and a few other songs.  But it does have around 50 podcasts ranging from History of Ireland, Friday night comedy from radio 4, Beekeeping and then some random stuff.

You can now publish podcasts to Itunes direct from your IPADIO account.

So to try it out.

I have regisered my Ipadio account with Itunes and recorded a few monologues - Albert and the Lion etc.  I will now see if these then appear on Itunes as available downloads.

How can you use them?

Accessibility.  You will be able to publish your newsletter as an audio podcast that can be easily accessed by anyone who uses Itunes.  Itunes allows people to subscribe to podcasts to keep up to date as they are published.

This is a good opportunity for you to get your message out there.