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Making Money through the Internet

Yes you can make money through your website and these articles show some ways. It is never going to be a major source of funding but over a year should pay for your web hosting

Adwords express – great for community enterprises

Google has now launched an express version of its popular Adwords Pay Per Click programme. This new service is aimed at organisations and businesses that operate at a local level and want to take advantage of on-line advertising.
Did you know that 20% of searches are for something local.

Marketing your Organisation or Events

google adwords

Where do you look for information?

Local Newspapers?
Yellow pages?
Search Engines?
Or do you ask people on Twitter?

More and more people are using on=line tools to find information, find suppliers and to market their project.

They want to

Are we ready for an on-line charity shop?

moneyOne of the questions I am often asked is about developing an online shop for an organisation or an individual.

Are we ready for an on-line charity shop?

Building a succesful on-line shop requires just few key things

Researching Keywords

Use keywords in your alt textIf you wanted to find out about measuring social impact, where would you go to first? For me it is the internet, armed with a search engine I type in a Search phrase and check the results.

So, to search for measuring social impact, what would you type into the search engine?

Social Impact
Social Impact Measurement
Measuring Social Impact
Social Impact tools

How to Market and Advertise your services on the web

Marketing on the web - Where to startIf you want information you Google it and so do your prospective clients and service users.

When your propsective clients search the web you rely upon the search term that they use matching the contents of your site. The problem is of course that many small organisations' websites are not made as search engine friendly as some of the bigger sites because they have more linking and greater budgets. This means that often the top search results are not local.

Launching New Services

Developing the skills, knowledge and expertise to get the most from computers can be difficult and time consuming. Pete Read has developed a range of services that are aimed at helping you get the most from your IT.

Training at illuminateThis site has a wealth of articles and links to get you started. Pete has also developed a comprehensive range of traiing events and workshops that can be tailored to your specific needs. here are a few examples

Short session for Trustees/directors on the potential of social media,
Staff Away day workshops on collaborative tools
Closed company sessions

Ask not what your website can do for you...

Ask what your website can do for your audience

The aim of a website is often to increase the voice of the organisation. The first question that is asked, therefore, is who you are talking too. Failing to define the audience you wish to address can result in missed opportunities, confused people and wasted resources.
So start by listing the people you would expect to visit your website.

Fundraising through the web

berwynIn these times of reduced budgets we are all looking for ways of increasing income. The easiest way would be for people just to give us money. So, please feel free to send me money, I prefer money that folds although enough coins in my pockets so that I need a volunteer to hold my pants up would be acceptable.

Hmm. No immediate urge to donate?

How about a picture of a cute dog in a santa suit? Not impressed, neither was the dog.

So can you raise money through the web?

Have the cuts changed attitudes?

As you know, the sector is strapped for cash.

money moneyOrganisations are looking at ways they can generate income to support their work and to reduce the impact of the cuts.

Does this mean that things that were considered unacceptable just a few months ago are now OK?

Metrics for Twitter Users

How far do my tweets go... about Twenty Feet

If you are planning to use Twitter or Facebook as an effective, organisational tool within the sector, then you need to be able to get some metrics of how it and you are performing.

It is not enough to quote the numbers of followers you have on twitter or friends on Facebook (excluding all those farmers). It is about the number of people who take some action as a result of your comments.

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