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General News

General News - Categorised news feed
Build a Communications Strategy including social media

pigeonpigeonBuild a communications strategy

The use of Social Media within the Voluntary and Community Sector is just beginning.  For many organisations and people this is a worrying time with a real concern that organisations will lose control of their identity.

There is a danger that organisations, or individuals within organisations leap in without any planning and that the entry into social media is disjointed and fails.

Internet & New Media Marketing

OK, So You've got a website!

That is not enough, you need to get people to find your website and you should make it easy for them to engage with your organisation/social enterprise on-line.

searchsearchSearch Engine Optimisation

Get your site listed in the search engines.  There is apparently a black art in getting your site noticed by Google et al, but, much of it is common sense.

What are you looking at?

So you want to be top of the google rankings when people search for an organisation. But in order to be there you need know what they are searching for?

searchsearchOf course, you know your own organisation and the area you work in. This means that your idea of search terms may not meet the expectations of your clients, colleagues or other organisations.

I have built a small Survey using www.surveymethods.com to ask -  What Search Terms do you use?

Click here to take part or click the image

Measuring Impact - Outputs and Outcomes

image of a pie chartimage of a pie chartMany funders and organisations are moving away from measuring Outputs to measuring Outcomes. There is a need for some ICT systems to help capture and report on the outcomes information. A small consortium in Warwickshire asked me as the ICT Champion to look at the options available to them and then create a shortlist of suppliers.

NOTE:

Digital Inclusion

Digital Inclusion : Digital ParticipationDigital Inclusion : Digital Participation

National Digital Inclusion 2010 (DCI10)

Click here to visit the conference site

Based on the Digital Britain report, the appointment of Martha Lane Fox as the Digital Champion and the Home Access Programme - the NDI10 'Digital Participation: Passing IT on' will seek to build momentum in the digital inclusion community by inspiring action and partnership and

Driving people to your site

You can make MONEY from your web site.

Yes, Well, But... You can make money from your website but it requires people to Visit your site.

it is springit is springGetting people to visit a web site is big business, SEO (Search Engine Optimisation). Here are a couple of strategies that you can adopt.

Twitter, websites and adsense

Auto Twitter feed, Google Adsense were added to the WMICT Champions website in October to see if a website could become self financing.

twittertwitterIn November and December I regularly posted content onto the site and had a healthy number of visitors and as the Twitter feed directs people to the page they were interested in and the Google ADsense ads placed adds based on the content it also created a small click through revenue stream.

Don't Click that....

Beware of Trojans-AntivirusLive

A small voluntary sector organisation has been attacked by a nasty Virus. The virus, in the form of a Trojan (a piece of software pretending to be one thing whilst infecting your computer) The Trojan offers to remove spyware and viruses but once you click run your system is compromised.

Computers and internet for families

Get on in school. Get online at home.

Home Access is a government drive which will help low-income families to get access to a computer and the internet to get online at home.

Home Access LogoHome Access LogoIf you are a low income family in receipt of certain benefits you could qualify for a grant to buy a computer and/or a minimum of one years' internet access. The programme is aimed at those that need it most and targets families that do not have access to a computer or the internet at home.

Green DIY tutorials : Eco-driving tips

Energy Saving Trust 2009

On January 27, Peugeot announced that that it will hold an "eco-driving" challenge on February 28, with drivers taking a Paris-to-Geneva course using as little fuel as possible. The recent popularity of such events has drawn attention to the many techniques drivers can use to maximize fuel efficiency on the road. With that in mind, these DIY tutorials feature a variety of easy eco-driving tips.

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