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Search Engine Optimisation

Make your site easier to find helps your community to have a voice

Adwords express – great for community enterprises

Google has now launched an express version of its popular Adwords Pay Per Click programme. This new service is aimed at organisations and businesses that operate at a local level and want to take advantage of on-line advertising.
Did you know that 20% of searches are for something local.

SEO and the Google Panda

Google pandaGoogle's ambition is to provide the best sites in response to the key phrase that a user types. Google does this through an algorithm where they calculate how well the web page matches a range of criteria including the key words typed in by the user. Some website owners worked out parts of this algorithm and used this to help them get to the top slot. This meant that the top pages were not necessarily the best and most relevant but that webmasters had used tricks to get to the top.

6 keys to Influence people on Social media

Social media, Facebook, Twitter, Blogs and podcasts are created and used by organisations in the voluntary sector to influence people. You may wish to influence their attitudes, their actions and their donations. By understanding the how you can influence people you can improve the effectiveness of your use of social media.

4 Steps to Search Engine Optimisation - SEO tips for charities

spiderGetting to the top spot in a Google search is akin to being awarded the World Cup. You can be technically brilliant, have all the correct features in place, paid a few pounds to some nice SEO Company but you cannot guarantee top spot.
This document aims to share with the secret of getting on the front page of a search engine. (Taken from a training event on Drupal SEO by Pete Read)

Getting your site to the top of a search engine requires just 4 elements.

These are

Are launching a new project or programme?

sample sampleYou are ready to launch or re-launch a new piece of work, you know who your target audience is, and you can identify the stakeholders so now you need to spread the word.

Marketing your Organisation or Events

google adwords

Where do you look for information?

Local Newspapers?
Yellow pages?
Search Engines?
Or do you ask people on Twitter?

More and more people are using on=line tools to find information, find suppliers and to market their project.

They want to

Top ten tips for Building Links SEO for vol sec organisations

top ten tips for building links to your web site4 Steps to Search Engine Optimisation - SEO tips for charities was an article I added to the West Midlands ICT Champion web site a few months ago and is still popular. However, there are a few questions being asked about the importance of building Links to your website.

Links is still one of the most important ways of promoting your site within a search engine.

Building a strong list of links to your site will be one of the biggest single factors in promoting your site. However, you should bear in mind the other factors such as keywords and relevance.

Key words are the words that I would expect people to type into a search engine to find my site.

Help people to find you with Google Places

Google placesSomething like 20% of the searches on Google is related to a place, town or county. Using Google Places allows you to increase your on-line visibility.

Important Stuff

It is Free, no cost
You need to have a location: sorry if that sounds patronising but if your organisation doesn’t want p

Webite Marketing

On-line marketing - Your website

The first part of building on-line marketing is to have a website, a place where you can focus your message for your clients and stakeholders.

Your website should be the hub of your on-line marketing because you can control all aspects of your site, from its branding to its content.

Researching Keywords

Use keywords in your alt textIf you wanted to find out about measuring social impact, where would you go to first? For me it is the internet, armed with a search engine I type in a Search phrase and check the results.

So, to search for measuring social impact, what would you type into the search engine?

Social Impact
Social Impact Measurement
Measuring Social Impact
Social Impact tools

Recommended

BOOKS